Cotara
Get started

Know who needs
your attention.

Raise money, keep supporters engaged, and see what to do next.

Get started free

How Cotara works: from first gift to second gift

Sarah gives $55 a month on the Winter Food Drive page and gets a receipt
Sarah

Sarah gives for the first time.

$55 a month from her phone. The receipt goes out on its own.

This week list: Sarah needs attention because she is new and nobody has been in touch

Cotara notices.

Sarah is new and nobody has called. Cotara shows why she matters.

Task: thank Sarah for her first gift, owned by Megan, due Friday, with a draft ready
Megan

Megan owns the next step.

She gets the task, the words and a due date, in one place.

Megan edits a personal thank-you note to Sarah before she sends it
Megan

Megan sends it.

She edits the thank-you and sends it from her own email.

Sarah’s timeline: personal note sent, Sarah replied, outcome recorded

Cotara shows what happened.

It records each outcome, so you can compare follow-ups.

Why Cotara is different

A gift gets recorded.
The next step shouldn’t depend on someone remembering.

What you have today

Other fundraising tools

Plenty of donor information. More work deciding what to do with it.

  • Donations and activities are recorded.
  • Supporter context sits across different tools and notes.
  • Staff must identify who needs attention.
  • Important follow-ups can get buried in daily work.
  • Reports show results, but not always what led to them.
What Cotara adds

Cotara

Know who needs attention, why, and what to do next.

Next best moveObserved
Say thank you

Sarah is one of your steadiest supporters.

Draft a noteAsk Relationship Director
You review and send. Cotara never sends a personal message for you.
  • Spot first-time donors who need follow-up.
  • See why each supporter needs attention.
  • Turn insights into tasks with owners and deadlines.
  • Prepare personal messages for your team to approve.
  • See what happened after each follow-up.

The first gift is
only the beginning.

Keeping supporters engaged is the harder part. Cotara helps small fundraising teams know who needs attention and make the follow-up happen. Some features are in early access.

43.3%
Overall donor retention

Donors who gave in 2024 and returned in 2025.

Fundraising Effectiveness Project, Q4 2025, US dataRead the data
18.9%
First-time donor retention

New donors from 2024 who returned in 2025.

Fundraising Effectiveness Project, Q4 2025, US dataRead the data
59.3%
Repeat donor retention

Previously established donors who returned in 2025.

Fundraising Effectiveness Project, Q4 2025, US dataRead the data

From every gift to every person helped.

Gifts

Every gift, one-time or monthly. Receipts go out on their own.

Conversations

Answers, replies and notes stay with each supporter’s record.

Showing up

Volunteer sign-ups and event attendance sit beside the gifts.

From your supporters
RecordRememberNext steps
Cotara
Into action

Your fundraising team

Knows who to thank, call or update, with words ready to edit.

Your program staff

Hear what supporters care about and why they give to you.

The people you serve

Steady support keeps the meals, tutoring and care going.

Bring the data you already have

Start with a spreadsheet upload. Connect your own systems through the Cotara API.

Connect, do not migrate

Bring in the data you have and keep the tools your team knows.

Go further with our API

Send supporter and gift data to Cotara and read back next steps.

POST /v1/gifts
{ "supporter": "maya@example.com",
  "amount": 5000,
  "currency": "usd",
  "frequency": "monthly" }

Free tools

Measure, test and plan with your own donor data. No sign-up. Your files stay in your browser.

See all free tools